Lane Concepts was founded in 1995 in Stockton, CA. by Exactacator / VISE founder, Jim Nesbitt.  At that time it was very obvious that advancement of the new cover stocks in bowling balls was creating  a need for a "High Linage Lane Oil" that could hold up to the properties of the new equipment.

After considerable time, and a good 6-figure investment, the first high linage lane oil "C1" was finalized and brought to market in 1996.  To help promote C1's breakthrough technology, Sam Baca and Lenny Nicholson were brought into the company.  Both were known worldwide for their knowledge of lane maintenance and their long history in the sport of bowling.

C1 became an instant hit, much like it still is today.  C1's promise to prevent breakdown and carrydown, even with the Resin coverstocks, held true.  Despite the many advancements since 1996, the PBA Tour's biggest 3-game block (850) and 4-game block (1129) on TV is still owned by Lane Concepts and C1 (courteously of Bob Learn) back in 1996.  The five TV bowlers averaged an incredible 276.50 for their 8 games.   (Here's the link to the PBA archive showing the tournament.)

In 1996, Sam & Lenny were enticed to start their own lane oil business and left Lane Concepts.  Sam went to Lane Masters and eventually Lenny ended up at Kegel Corp to develop their line of lane maintenance products.  Lane Concepts has had this much impact on the bowling world.

Mr. Nesbitt, realized his primary role as President of a rapidly growing business at Exactacator Inc, did not leave him much time to manage a successful lane oil business, and he sold the company to a local group of bowlers, led by local Hal-Of-Famer and legend Marty Lane..

Mr. Lane filled the role as company President, a position he held for 11 years until 2007.  Marty has over 40 years in the services industry and is widely recognized in the bowling community as one the most knowledge individuals in the game.  He was the youngest member, when inducted at the age of 38, into the Stockton California Bowlers Hall of Fame, and has been involved in many aspects of the bowling arena his entire life.  His knowledge of lane conditions, bowling equipment, and what is necessary to achieve success in the sport are well documented.  Marty also acts the Chief R&D Officer and is credited with the development of most of the current product lines you see today.

In 1998 a new oil product C2 was rolled out.  C2 filled a need by being virtually clear and soon became Lane Concepts best selling product. 

In 1999, Lane Concepts broke into the Pro Shop market by releasing a new technology ball plugging material, named simply, "Lane Concepts Ball Plug.  The product was an immediate hit, as it solved virtually all issues that pro shop professionals were having when attempting to plug the new generation bowling equipment.  Gone were the issues of Cracking, Chipping, Pin Holes, and Yellowing.  Along with the plug, other plug products were also released.

Things remained calm until 2002, when Marty moved the business to the (99% sunny) High Desert of  So. California.  At that time Marty's younger brother Paul, was brought into the fold as a co-owner.  Retiring from his cushy Executive Management position in Orange County CA, Paul became the Executive VP of Lane Concepts, and was tasked with adding new products and bringing the Lane Concepts name to more people.

2003 was a big year in Lane Concepts. The release of eight new products: SYN-PRO™ lane oil, EXTREME 12-1 lane cleaner, EXTREME CLEAN,  Bowling Ball Cleaner, EXTREME DULL Bowling Ball Reconditioner, EXTREME SHINE Bowling Ball Polish, 1-HR Quick Plug, (Resin Based), 6-HR Ball Plug all have been a huge success. 

2004 started off great as Lane Concepts added one of the biggest names in the bowling business to our team, Dino Depasquale, as the Director of Sales.  Dino has 30+ yrs in the bowling business, 14 years at Innovative Bowling Supply, and was widely known as the guy to talk to if you had pro shop questions.  Also, picking up distributorships with  VISE, Innovative, Jayhawk, and Haus has rounded out our pro shop product line. 

2007 saw Lane Concepts facilitate its specialization into the lane maintenance field, by spinning off its pro shop division as Pro's Choice, as well as the promotion of Paul Lane to the office of President, and Dino Depasquale to the position of Sales Vice President.  These changes greatly benefited the growth of the company as Lane Concepts once again obtained record sales for the 5th consecutive year.

In 2008, Lane Concepts enters its 14th year in the bowling business by releasing the next generation of lane maintenance products; LUBRICITY Lane Conditioner and SUPREME Max PH Lane Cleaner, thus continuing our presence as the recognized leader specializing in lane maintenance products throughout the world.  Mastering the core competencies of utmost integrity, superior customer support, and proven demand for perfection has led us to achieve a tremendous infusion of loyalty from our customers, and is paving the way for Lane Concepts to be the fastest growing company in the bowling industry. 

We believe that in the long run, superior products and good people do make the difference.  Being 100% owners of Lane Concepts has allowed the management team to always put its customers first, and "Do whatever it takes" to make a customer happy.  Our pride of ownership and our long-term bowling and service backgrounds provide for the best environment to do business.  We thank everyone for taking the time to look us over, and if we can every be of assistance, please let us know.  One of our qualified sales or service professionals will be happy to answer any questions that you may have.

   -Paul Lane                                  -Marty Lane                         -Dino Depasquale